Sunday, March 22, 2015

The Power of Anonymity & Community Conversation

We have had our fair share of issues around anonymous social media lately on our little campus in southern Minnesota. After a few gender-related concerns about our campus recreation facility followed by some misguided conversation around a student-led social justice conference on campus, the issue of rape culture took over the Yik Yak airwaves.

Horrible, horrible things were said by men on campus via this anonymous app. Aggressive responses were met with more hate and the animosity grew. Two fantastic student leaders decided to put together a campus-wide forum to discuss "Free Speech, Social Media & Creating Conversations." The event - attended by about 150 people - was moderated, questions were taken from Yik Yak directly (gulp) as well as from the audience. I was asked by the coordinators to be a panelist (gulp) and speak briefly on "Social Media & Anonymity" before joining a panel up front to take questions (gulp).

I spoke for just 3-4 minutes and felt good about my message. Most of the questions for the panelists that day were handled by the Vice President for Student Life and the two exceedingly intelligent faculty members. I just smiled a lot and tried to not sound silly.

The event was successful. As expected, there was not clear resolution. However, the conversation was started and in a very public way. Anonymity has its place in community - I truly believe it can. But a conversation that allowed for both anonymity and face-to-face interaction proved to be of great value.

I felt like posting what I wrote and read that day. 
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I'm here today to talk briefly about social media & anonymity. 



Specifically, where does ethical and social obligation begin & end in digital space. This is hard enough to navigate in spheres in which we carry names, but particularly in the realm of the anonymous.



Anonymity can be powerful. Anonymity, by definition IS and in theory SHOULD BE, void of labels. Void of names. Void of direct judgement within the context of who you are.



Erikson said identity is a "conscious sense of individual uniqueness." The ability to be anonymous in digital space allows us to obscure that part of us that accrues reputation. This seems counter-intuitive to who we are here at Gustavus, right? We spend so much time working on our resumes and our experiences, yet we often find solace in anonymity. But maybe that's the appeal. The ability to just be another person and not carry the stigma of what you have to say.



Rey Junco is a leader scholar in the area of research around college students and social media. He says that online anonymity is a powerful force for democratic freedoms, interpersonal growth and creative expression. The American college campus is a place defined by those three things. Students from subordinated identities often thrive when given an opportunity to express themselves anonymously.



I talk often of "Keyboard Warriors," those individuals who hide behind the shield of a screen and keyboard in order to speak what they feel is a truth they would otherwise not be willing to speak to our faces. Keyboard Warriors say horrible things. Keyboard Warriors can be nasty, belittling and angry. Now add the mask of anonymity, and the Keyboard Warriors are not just hiding behind false courage, they are performing while knowing we don't know who they are. Junco refers to this as "the online disinhibition effect." The removal of social barriers that would prevent one from speaking his or her mind.



This is complicated. We know that developing identity involves a stable sense of self that is both internally consistent and externally validated - so can that happen when you're anonymous?



Anonymity via social networking is nothing new. There have been anonymous chat rooms and web pages since the internet was created. But the widespread appeal and access to mobile applications that allow for anonymity have raised this within our consciousness. Social media is not just another thing on our list of things to do - it is a central means of communication, of idea and knowledge sharing and of making statements that reach wide audiences.



The average Tweet reaches four times what we assume the audience to be and we never know it. Facebook changes its algorithms like I change shirts, so who knows what sort of statement goes to 10 of your friends today but to 100 future employers tomorrow. A Yak, though void of an identifier, might reach thousands of people within a geographical radius. So what does that say about our obligation to one another?



We know that nearly 90% of the population aged 18-29 uses social media and we know that Yik Yak is used on nearly every college campus in the country. So what? So we better understand how we’re using it and our ability to be aware of intent vs impact.



Those who want to limit access to Yik Yak feel it's only destructive and harmful. The opposite stance is that by limiting Yik Yak we curtail free speech. But free speech often requires a thoughtful approach to context. Just because you CAN say something does not mean you SHOULD. Your platform has power. Your words have power. Whether your name is tied to it or not.



I'm here to talk about social media but it's not the platform, my friends. We can blame anonymity for our challenges and we can blame Yik Yak all we want. But the root of the problem with offensive, crude posts on Yik Yak is that people are writing these things. Gusties are writing these things. 



But maybe there’s a light. Because Gusties are also writing the positive Yaks.



And anonymity doesn’t have to mean “awful.” Anonymity can have power, anonymity can have positivity. The platform is really just potential. It's what we choose to do with it that makes it matter.
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What are your thoughts on anonymity in social media? 
What role does it play on your campus - is it finding it's way comfortably into your community or is it acting as a disruptor? 
Is disruption good or bad? 
How are you helping educate students on the power of language? 
What are you learning about the power of language?

 

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